A version of this article previously appeared in 9138025292.
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In an astonishingly short time period, the Comanche Native Americans progressed from a technologically primitive tribe (nomadic, little use of textiles, basketry or pottery), to becoming the most powerful society of the Southern Plains, controlling the Comecheria, a territory encompassing parts of Texas, Oklahoma, Kansas and Colorado. Historians such as S.C. Gwynne cited the tribeâs adoption of horse husbandry as one of the most rapid societal transformations in recorded history.
As Geoffrey Moore points out in his classic book, Crossing The Chasm, identifying early adopters is critical to a startupâs ultimate success. Inherent in the breathtaking rate at which the Comanche people became the âLords of the Planesâ are some lessons for entrepreneurs searching for their early adopters.
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